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Sure Holdings 20 years successfully investing in fine wines

Helping you plan a bright future!

Get an EXCLUSIVE Online Masterclass

With Europe’s No 1 Fine Wine Investment Analyst.

Learn the secrets of the wine investment market in just 4 short easy to follow videos.

Watch your wine portfolio grow 8-10% per year consistently

Double your retirement capital with a superb fine wine investing strategy.

Wine Index Beats Global Markets - returns 43%
over 4 years

What our clients are saying about us

Jerome from Brussels

 ​I have been in contact with James Pala since 2002. All along the years, he succeeded in building a strong business relationship based on confidence and achievements. James’ competences in the wine market is valuable and relevant, which allowed me to make good returns over the years. I have seen Sure Holding grow steadily with professionalism, seriousness and responsiveness.”​

Johan from South Africa

  “I believe we first spoke in 2006 or 2007 and met in person a year or so later. I started trading with you in both wine and real estate at that time. Even though I was living in Asia where cross-border transactions could be rather complex due to regulations and documentation, James made it easy by personally being there throughout the process. His selection in both wine and property locations have been spot on and have no doubt that as long as I have an allocation of my assets for wine I’ll be dealing with James.”  

Maynard from USA

  ​​“I have known James for about 20 years as my broker for wines and land investments. With his guidance and support I have had good successes and am satisfied with the results and his recommendations. He knows wines very well, he knows a good buy and he has set up a system online where I can purchase or sell wines. I have done okay. James is an honest person with integrity and he doesn’t overstate the potential results. He communicates well and is upfront with his intentions. He isn’t overbearing in his salesmanship and works hard for his clients to make sure they are getting good returns. Of course their are risks in any investments and he respects my decisions even if it is different from his recommendation. I enjoy working with him and his energy is appreciated.” 

SURE Holdings founded in 1999

77711 Flora Road, Palm Desert, California 92211, United States

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